Since you’re reading this article I would imagine that you realize how huge the Internet is and how important an online presence is for any Business. You can almost guarantee that your competitors are online and if they know what they’re doing or they hire a company who knows what they’re doing you’re missing out. Fortunately, you can do the same and get your piece of the online pie!
The three biggest things you need to take advantage of are:
Social Media – This can be broken down to Facebook and Twitter until something else big comes along. If you aren’t on those two sites go there now and sign up! Fill out your profiles completely, use your Business logo and keep them updated! Tell your current customers about them and have them follow you on both sites. Keep them updated with specials, discounts and anything and everything going on with your Business.
Google Places (Maps) – This one is BIG. Google has changed the way they provide search results and made it more focused on local search. That’s a good thing for local business but only if you take advantage of it! Go to Google places (just Google it) and claim your business listing! Fill out your profile until it is 100% complete. Add as many images as possible. Tell your current customers about it and have them write honest reviews.
Search Engine Optimization (SEO) – Technically you could put Google Places into the “SEO” category, but in the Internet Marketing industry it’s thought of as something different. SEO is getting your Website to the top of the organic listings. To do this you need to be sure the keywords that you want to rank for appear in the title tag within the code of your site. You also want to try to get as many links on other sites pointing to yours as possible.
Concentrate on those three things, be consistent with them and you’ll see your Business’ online exposure increase, which will increase your bottom line!